Kelly Oh
Henry Lau
Digital marketing and SNS management for entertainer, singer-songwriter, producer, and actor Henry Lau. Took part in everything "visual"–perceived by public:
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SNS presence: Instagram, TikTok, Twitter, Youtube, Facebook
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Brand collaborations: Budweiser, BMW, Papa Johns, LG, Louis Vuitton, Prada, Bottega Veneta, Tom Ford, Zegna, etc.
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Developing a personalized SNS-specific "voice"
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Fashion
Highlights:
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18.3M views, 3.8M likes
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Top of "Alfafa song" sound
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1.7M views, 180K likes
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Commended by Dr Tedros, WHO Director General, for publicizing #WearAMask challenge
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10.8M views, 1.2M likes
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36M+ views in less than 24 hours on Duoyin
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"Most viewed video of the day"
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"Most searched creator"
#RADIOchallenge:
Ideated, organized, and executed the #RADIOchallenge in alignment with the release of Henry's album "Journey."
Representative of how the artist has left his "old" self and matured internally and musically–he is able to express his music in an unfiltered way, having found his own sound. Yet the past–the memories, people, and locations (e.g. his "journey")–is what has made him, him. Thus the #RADIOchallenge is like a walk down memory lane, reminiscing about past moments that are like songs playing on Henry's radio.
Fashion Brand Collaborations:
Worked with numerous fashion brands like Budweiser, BMW, Papa Johns, LG, Louis Vuitton, Prada, Bottega Veneta, Tom Ford, Zegna, etc. as the brand's model/ambassador–many of which reached out due on Henry's creative content and heightened media presence.
The Henry x Budweiser campaign, for example, stemmed from Henry's creative, witty, fast-paced TikTok content. The official advertisement incorporated elements of short-form contents from angle-play, transitions, to creative prop usage:
Official Henry x Budweiser Advertisement (어떤 순간도 우린 #즐겁게넘겨)
Here are some more works:
Bottega Veneta
BMW
Music: