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COBA Coffee

Consumer segmentation and kickstarter campaign planning for COBA Coffee.

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COBA is a more convenient and portable form of coffee that you can eat anytime, anywhere. One bar = one cup of coffee. 

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  • Managed and analyzed statistical data of product performance, reviewing and suggesting innovative marketing strategies 

  • Promoted COBA's new vegan chocolate bar with activated charcoal through a Kickstarter, multiple fundraisers, and SNS rebranding

  • Instagram

Kickstarter:

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  • Organized and launched COBA's Kickstart campaign targeting vegan consumers

  • Surpassed target donation of $10K

© 2022 by Kelly Oh.

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